Battle of the Brands- North Face vs. South Butt

Eighteen year old entrepreneur Jimmy Winkelman has ruffled the feathers of The North Face Apparel Corporation. Winkelman’s idea to parody the North Face brand by creating his own brand “The South Butt” has threatened North Face so much that they have filed a lawsuit against the company “The South Butt”.


The South Butt logo has block letters and a reverse emblem pointing south instead of north, very similar to the North Face emblem. The North Face tag line is “Never Stop Exploring” and The South Butt tag is “Never Stop Relaxing”. The South Butt offers basic clothing in various colors and sizes for both genders and can be found and purchased from the South Butt website.


While South Butt is an obvious spin off of the very successful North Face brand, it is an innocent small company started by an eighteen yr. old simply looking to pay off college. This parody brand should not be threatening to a large and ONCE reputable company. If anything, North Face should have been flattered by the brilliant yet simple idea of South Butt. North Face’s reaction with this "frivolous lawsuit", has done nothing more but bring negative attention their way, thrusting The South Butt company into the spotlight and spiking their sales. If you didn’t know about South Butt before, you do now.