As was predicted in my blog yesterday, recall number three is officially underway for Toyota. This time the recall was for the brakes not properly working on the Toyota’s Hybrid, Prius and Lexus, resulting in an additional 437,000 vehicles that are affected. Now that all of Toyota’s recently surfaced issues have been recognized and are currently being handled to the best of Toyota’s ability, it is time for a little damage control.
Toyota has launched a new “Commitment Commercial” that publicly addresses the mistakes they have made and the steps they will take to rebuild the consumer’s trust and belief in the Toyota brand. Although the commercial was a smart business move, Toyota will be digging out of this very deep hole for a long time. Click here to view the commercial http://www.toyota.com/recall/videos/commitment-commercial.html
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